Target Audience for our Thriller

Target audience on Prezi

Questionnaire for target audience responses

Here are some of the responses I got from my questionnaires.

1. Age: 16
2. Gender: Male
3. Occupation: Student
4. How do you consume films? TV, DVD, cinema
5. Favourite genre?  Thriller and Horror
6. Favourite actors? Leonardo Dicaprio
7. Recent films that you have watched? Where and how? Sorcerers apprentice DVD
8. Identify 3 thrillers you have viewed over the past 1-2 years? Disturbia, Inception, Psycho
9. What do you expect to see in a thriller? A twist
10. What is more important in a thriller: character development?  setting? action? violence? soundtrack? Character development
11. How do you hear about new films? Trailers and throught word of mouth
12. Do you think that it is important that Britain has a film industry?  No.
13. What attracts you to a film: director? actor? location? publicity? controversial scenes which attract attention? Controversial scenes which attract attention

1. Age: 16
2. Gender: Female 
3. Occupation: Student
4. How do you consume films? TV, DVD, Cinema
5. Favourite genre? Action
6. Favourite actors? Ben Affleck
7. Recent films that you have watched? Where and how? Avatar DVD
8. Identify 3 thrillers you have viewed over the past 1-2 years?  Identity, Red Road, Shutter Island
9. What do you expect to see in a thriller? An unpredictable ending
10. What is more important in a thriller: character development?  setting? action? violence? soundtrack? Soundtrack because it builds up the tension
11. How do you hear about new films? Trailers on the TV
12. Do you think that it is important that Britain has a film industry? Yes because it demonstrates British culture
13. What attracts you to a film: director? actor? location? publicity? controversial scenes which attract attention? Actors, if I like the actors in a film i'm more likely to go and see it

 

1. Age: 19
2. Gender: Female  
3. Occupation: Receptionist
4. How do you consume films? Cinema, DVD and TV 
5. Favourite genre? Horror
6. Favourite actors?
7. Recent films that you have watched? Where and how? The human centipede, The Strangers, Dead Silence
8. Identify 3 thrillers you have viewed over the past 1-2 years? Psycho, Shutter Island, The Strangers 
9. What do you expect to see in a thriller? Ambiguous characters and suspense
10. What is more important in a thriller: character development?  setting? action? violence? soundtrack? Action because it makes it more exciting
11. How do you hear about new films? Trailers and from friends
12. Do you think that it is important that Britain has a film industry? I don't know, it doesn't interest me. As long as I can watch good films, I don't mind where they come from.
13. What attracts you to a film: director? actor? location? publicity? controversial scenes which attract attention? If there are actors that I know then i'm more likely to watch the film.

Questionnaire for target audience

This is the questionnaire I made to research my target audience.

 

1. Age:
2. Gender:
3. Occupation:
4. How do you consume films?
5. Favourite genre?
6. Favourite actors?
7. Recent films that you have watched? Where and how?
8. Identify 3 thrillers you have viewed over the past 1-2 years?
9. What do you expect to see in a thriller?
10. What is more important in a thriller: character development?  setting? action? violence? soundtrack?
11. How do you hear about new films?
12. Do you think that it is important that Britain has a film industry?
13. What attracts you to a film: director? actor? location? publicity? controversial scenes which attract attention?

Shooting Schedule

Shooting schedule

Date and Time	Location	Travel	Cast	Crew	Equipment	Props and costume	Scene and shots
11.00 am 2/1/11	Izzy’s house	Car	Izzy as stalker	Charlotte as camera and direction	Camera	Laptop, photos, tapes, TV
8.30 am 4/1/11	Alice’s house	Car	Alice as victim	Charlotte as camera and direction	Camera	Laptop, rabbit, photos, TV.
4.00pm 2/2/11	Izzy’s house and the street	Bus	Izzy as stalker	Charlotte as camera and Kurt as direction	Camera and stills camera
11.00 am 13/2/11	Alice’s house, the garden and the street	Car	Izzy as stalker Alice as victim	Charlotte as camera and direction	Camera and stills camera	TV, laptop, rabbit, stills camera

Target Audience for our Thriller

To find out whether my thriller appealed to its target audience I did some research. I used both interviews and questionnaires to get a wide range of results and to get some qualitative data as well as quantative. I also looked at other films such as 'Red Road' to find out their audience demographic by uing websites such as 'imdb'. My film will compare with 'Red Road', the audience demographic of this film, and the audience who enjoyed it the most were aged 18 and under. Most audiences view films intertextually, therefore, people who rated 'Red Road' will be my target audience because my thriller has the stalker element to it as well and references 'Red Road'.

Article On 'This is England' and it's target audience

This is an article I found on the target audience of 'This is England' and the stir it caused for being rated an 18 certificate which meant that it was unavailable to it's target audience.

 An 18 for This is England? This is an outrage

My new film has been landed with a certificate which will mean those who need to see it most will not be able to.

Personal film... This is England
It's almost two years since we started shooting This is England and at last the film is nearly out, hitting cinemas here this weekend. I suppose it's my most personal film to date as the main character, Shaun Fields is loosely based upon me at a time in my childhood.

Shaun is a 12 year-old growing up in Thatcher's England when Rubik's Cubes, Doc Martens and political upheaval were all the rage. Shaun gets involved with a local skinhead gang after his father dies in the Falklands war and This is England tells of the repercussions that follow.
Everything has been going brilliantly. Last autumn the film won the special jury prize at the Rome Film Festival and best film at the British Independent Film Awards (BIFAs), beating BAFTA winner The Queen. Thomas Turgoose, who plays Shaun, won the best newcomer award at the BIFAs too. We've had some amazing press and great reviews and everything was looking really positive.

Then, earlier this year, we heard that the British Board of Film Classification (BBFC) had decided to give the film an 18 certificate for its use of "realistic violence and racist language". This means that the film is now unavailable to the audience it will benefit the most.
It's like I've somehow overachieved. By having one piece of violence and one piece of really acute verbal violence I've managed to get an 18 certificate, whereas someone else can slay thousands of people in a single film and that's OK. To be honest I don't understand it because, yes, the film is affecting but I think it's something that someone of 15 can cope with. It's not like it's a film about the 80s that has no value; it's incredibly relevant politically. It's as much about Iraq as it is about the Falklands. It's as much as about England in 2007 as it is about England in 1983.

The good news is that Bristol city council has overturned the BBFC's decision, giving the film a 15 certificate. We're hoping that more councils will follow shortly as there is a lot of support for the movie and incredulity at the BBFC verdict. Whether or not it will be accessible to the audience who need to see it the most remains to be seen.

As for me, I have a new deal with Warp Films, the production company behind This is England and my last film Dead Man's Shoes. My producer Mark Herbert and I have just had a great meeting with Film4 and EM Media about future projects. There are lots in the pipeline and we're all looking forward to getting started on the next one.

Target audiences for 'Atonement' and 'This is England'

This is the trailer for atonement.

'Atonement' and 'This is England' have two very different target audiences. The main audience for 'Atonement' is females where as 'This is England' is targeted mainly for males because of the violence throughout the film. Atonement's main storyline pulls on the heartstrings targeting it at females rather than males. However, because a lot of the film is set during the war, it can be argued that it is aimed at males as well. The age certificate on 'Atonement' is 15; therefore the age group that is targeting is 15 upwards. However on the imdb user ratings the demographic who enjoyed the film the most was females aged 18-29.  Most of the cast in 'This is England' are teens/young adults; it enables teenagers to relate to the film a lot. However when the film was released it was certified as an 18, that meant that it was unavailable to its intended audience. Shane Meadows was targeting 15/16 year olds. The main characters in 'Atonement' are upper class therefore it targets upper and middle class more than working class people because they can relate to the characters in the film. This is shown from the beginning; the first shot is of a dolls house which represents their wealth. 'This is England's target audience is more working class because the characters in 'This is England' are working class so they can relate to them better.

This is the trailer for 'This is England'