Content of analysis of film distribution in Norwich

How many films in total are being exhibited?

Odeon

3D Piranha - Horror – 18

3D Resident Evil: afterlife – Horror – 15

3D The hole – Horror – 12A

3D Toy story 3 - Animated – U

Buried – Thriller – 15

Devil – Thriller - 15

Dinner for schmucks - Comedy - 12A

Diary of a wimpy kid – Comedy – PG

Eat, Pray, Love - Drama – PG

Going the distance – Romantic comedy – 15                     

Grown ups – Comedy – 12A

Inception – Science Fiction - 12A

Marmaduke - Comedy – U

Salt - Thriller - 12A

Scott Pilgrim vs. the world - Action - 12A

Tamara Drewe - Comedy – 15

The expendables - Action – 15

The other guys - Comedy - 12A

The town - Thriller – 15

Tinkerbell and the great fairy rescue – Animated – U

The trailer for the film 'Buried' persuades audiences to watch the film because the trailer creates suspension and tension becaue we don't know where the voice is coming from because it is just a black background. People want to know where the man is and how he got there and if he survives or not.

Cinema City

My son, my son, what have ye done - 15                                  

The Town - Thriller - 15

Eat, pray, love – Drama – PG

My afternoon with Margueritte – 15

Tamara Drewe – Comedy - 15




This is the trailer for the film 'Tamara Drewe', it is the only British film that is in cinemas at the moment. I think that this persuades audiences in English to watch it because it is from England and it also looks really good. The comedy elements about it draw people in and makes them want to watch it.

How many films are being screened at the same cinema?
All of the films above are from the day Wednesday the 29th. All the films named under the title 'Odeon' are being screened at that cinema on the same day and all the films under the title 'cinema city' are being shown on the same day at that cinema. There are 20 films being shown at Odeon cinema on the same day and there are 5 films being shown at cinema city.


Identify the percentage of British films?
At Odeon the percentage of British films being shown is 5%. This means there is 1 film out of 20 that is British.  
At Cinema City there is 20% of films that are British, but considering there is only 5 films being shown, that means that out of these 5 there is only 1 British film.


Identify the percentage of USA films?
At Odeon the percentage of USA films is 95%.
At Cinema City there is 80% of USA films.


Identify the percentage of foreign language films?
Neither cinema is showing any foreign language films, therefore 0%.


Identify the percentage of films from Australasia, Canada or other country? 
Neither cinema is showing any Australasian, Canadian or any other language other than British or American.

What conclusions can you draw about film distribution in the UK?
By the results shown, we can see that the British film distribution is dominated by the American film industry, particularly at a multiplex cinema such as Odeon. This means that there is less opportunities for British film makers, directors and technicians because if all the films are coming from America then the British film industry will soon die out.

Which demographic are multi-plex cinemas targeting?
The demographic that they are targeting are males between the ages of 12 - 18. This is mainly because the majority of film directors are males, so usually they are more action with less dialogue. Another idea that highlights this is that when you now go to buy tickets for cinemas, you are automatically drawn to buy the food and drink available. This mainly attracts the younger generation because of the type of sweets, chocolate, crisps and fizzy drinks that there is to offer.

Which demographic is Cinema City targeting?
This cinema contrasts with the multi-plex cinemas because it is keeping the traditional ways of an old fashioned cinema with very standard facilities. This attracts the older generation because it is a place where they can all go which isn't dominated  by teenagers. It is simple and easy for them to use instead of being caught up in modern day chaos.

Do you consider that British audiences have a rich diet of international films which entertain, educate and inform?
From our research we are able to see that British audiences rich diet of international films is dominated by American films. So the British audience aren't getting educated, informed or entertained about any other country apart from America. And if we do then it is from an American point of view. Therefore our knowledge of international films is extremely poor and also the films we watch have biased attitudes and values from USA's perspective, especially in action films.

What percentage of films are directed by female directors?
Out of all the films above, only one is directed by a female, this is only 5%. This shows that the film industry is dominated by men. This also supports the demographic audience that the films are targeting. This could be a reason why most women in films are tall and skinny with big breats and a large bum because that is what men find attractive. This makes women feel that they have to be like this and the film industry is a big reason why women feel that they have to change to be more attractive for men.

Overall I have found out that most films distributed in the UK are USA films and that the main audience is teenage males who want alot of action and little dialogue. This is bad because the film industries are losing a lot of the audiences because there is nothing suited for females or older people. Also the UK film industry are losing out on a lot of money and good films aren't being able to be shown because there isn't any funding for them anymore now that America is dominating.