Target Audience for my Thriller

Target Audience for my thriller on Prezi

Target Audience for our Thriller

Target audience on Prezi

Questionnaire for target audience responses

Here are some of the responses I got from my questionnaires.

1. Age: 16
2. Gender: Male
3. Occupation: Student
4. How do you consume films? TV, DVD, cinema
5. Favourite genre?  Thriller and Horror
6. Favourite actors? Leonardo Dicaprio
7. Recent films that you have watched? Where and how? Sorcerers apprentice DVD
8. Identify 3 thrillers you have viewed over the past 1-2 years? Disturbia, Inception, Psycho
9. What do you expect to see in a thriller? A twist
10. What is more important in a thriller: character development?  setting? action? violence? soundtrack? Character development
11. How do you hear about new films? Trailers and throught word of mouth
12. Do you think that it is important that Britain has a film industry?  No.
13. What attracts you to a film: director? actor? location? publicity? controversial scenes which attract attention? Controversial scenes which attract attention

1. Age: 16
2. Gender: Female 
3. Occupation: Student
4. How do you consume films? TV, DVD, Cinema
5. Favourite genre? Action
6. Favourite actors? Ben Affleck
7. Recent films that you have watched? Where and how? Avatar DVD
8. Identify 3 thrillers you have viewed over the past 1-2 years?  Identity, Red Road, Shutter Island
9. What do you expect to see in a thriller? An unpredictable ending
10. What is more important in a thriller: character development?  setting? action? violence? soundtrack? Soundtrack because it builds up the tension
11. How do you hear about new films? Trailers on the TV
12. Do you think that it is important that Britain has a film industry? Yes because it demonstrates British culture
13. What attracts you to a film: director? actor? location? publicity? controversial scenes which attract attention? Actors, if I like the actors in a film i'm more likely to go and see it

 

1. Age: 19
2. Gender: Female  
3. Occupation: Receptionist
4. How do you consume films? Cinema, DVD and TV 
5. Favourite genre? Horror
6. Favourite actors?
7. Recent films that you have watched? Where and how? The human centipede, The Strangers, Dead Silence
8. Identify 3 thrillers you have viewed over the past 1-2 years? Psycho, Shutter Island, The Strangers 
9. What do you expect to see in a thriller? Ambiguous characters and suspense
10. What is more important in a thriller: character development?  setting? action? violence? soundtrack? Action because it makes it more exciting
11. How do you hear about new films? Trailers and from friends
12. Do you think that it is important that Britain has a film industry? I don't know, it doesn't interest me. As long as I can watch good films, I don't mind where they come from.
13. What attracts you to a film: director? actor? location? publicity? controversial scenes which attract attention? If there are actors that I know then i'm more likely to watch the film.

Questionnaire for target audience

This is the questionnaire I made to research my target audience.

 

1. Age:
2. Gender:
3. Occupation:
4. How do you consume films?
5. Favourite genre?
6. Favourite actors?
7. Recent films that you have watched? Where and how?
8. Identify 3 thrillers you have viewed over the past 1-2 years?
9. What do you expect to see in a thriller?
10. What is more important in a thriller: character development?  setting? action? violence? soundtrack?
11. How do you hear about new films?
12. Do you think that it is important that Britain has a film industry?
13. What attracts you to a film: director? actor? location? publicity? controversial scenes which attract attention?

Target Audience for our Thriller

To find out whether my thriller appealed to its target audience I did some research. I used both interviews and questionnaires to get a wide range of results and to get some qualitative data as well as quantative. I also looked at other films such as 'Red Road' to find out their audience demographic by uing websites such as 'imdb'. My film will compare with 'Red Road', the audience demographic of this film, and the audience who enjoyed it the most were aged 18 and under. Most audiences view films intertextually, therefore, people who rated 'Red Road' will be my target audience because my thriller has the stalker element to it as well and references 'Red Road'.

Article On 'This is England' and it's target audience

This is an article I found on the target audience of 'This is England' and the stir it caused for being rated an 18 certificate which meant that it was unavailable to it's target audience.

 An 18 for This is England? This is an outrage

My new film has been landed with a certificate which will mean those who need to see it most will not be able to.

Personal film... This is England
It's almost two years since we started shooting This is England and at last the film is nearly out, hitting cinemas here this weekend. I suppose it's my most personal film to date as the main character, Shaun Fields is loosely based upon me at a time in my childhood.

Shaun is a 12 year-old growing up in Thatcher's England when Rubik's Cubes, Doc Martens and political upheaval were all the rage. Shaun gets involved with a local skinhead gang after his father dies in the Falklands war and This is England tells of the repercussions that follow.
Everything has been going brilliantly. Last autumn the film won the special jury prize at the Rome Film Festival and best film at the British Independent Film Awards (BIFAs), beating BAFTA winner The Queen. Thomas Turgoose, who plays Shaun, won the best newcomer award at the BIFAs too. We've had some amazing press and great reviews and everything was looking really positive.

Then, earlier this year, we heard that the British Board of Film Classification (BBFC) had decided to give the film an 18 certificate for its use of "realistic violence and racist language". This means that the film is now unavailable to the audience it will benefit the most.
It's like I've somehow overachieved. By having one piece of violence and one piece of really acute verbal violence I've managed to get an 18 certificate, whereas someone else can slay thousands of people in a single film and that's OK. To be honest I don't understand it because, yes, the film is affecting but I think it's something that someone of 15 can cope with. It's not like it's a film about the 80s that has no value; it's incredibly relevant politically. It's as much about Iraq as it is about the Falklands. It's as much as about England in 2007 as it is about England in 1983.

The good news is that Bristol city council has overturned the BBFC's decision, giving the film a 15 certificate. We're hoping that more councils will follow shortly as there is a lot of support for the movie and incredulity at the BBFC verdict. Whether or not it will be accessible to the audience who need to see it the most remains to be seen.

As for me, I have a new deal with Warp Films, the production company behind This is England and my last film Dead Man's Shoes. My producer Mark Herbert and I have just had a great meeting with Film4 and EM Media about future projects. There are lots in the pipeline and we're all looking forward to getting started on the next one.

Target audiences for 'Atonement' and 'This is England'

This is the trailer for atonement.

'Atonement' and 'This is England' have two very different target audiences. The main audience for 'Atonement' is females where as 'This is England' is targeted mainly for males because of the violence throughout the film. Atonement's main storyline pulls on the heartstrings targeting it at females rather than males. However, because a lot of the film is set during the war, it can be argued that it is aimed at males as well. The age certificate on 'Atonement' is 15; therefore the age group that is targeting is 15 upwards. However on the imdb user ratings the demographic who enjoyed the film the most was females aged 18-29.  Most of the cast in 'This is England' are teens/young adults; it enables teenagers to relate to the film a lot. However when the film was released it was certified as an 18, that meant that it was unavailable to its intended audience. Shane Meadows was targeting 15/16 year olds. The main characters in 'Atonement' are upper class therefore it targets upper and middle class more than working class people because they can relate to the characters in the film. This is shown from the beginning; the first shot is of a dolls house which represents their wealth. 'This is England's target audience is more working class because the characters in 'This is England' are working class so they can relate to them better.

This is the trailer for 'This is England'

Marketing Films

This is the trailer for paranormal activity 2 being show at the multiplex cinemas. The film comes out on Friday the 22nd October and is an American film. The target audience of this film is both genders between the ages of 15 - 19 because it is a 15 rating so people under the age of 15 cannot see it and I think that people over the age of 19 would find the story line unbelievable and silly. This film would appeal to me because I like the genre horror/thriller and because I have seen the first film I am interested in watching the second film. The trailer does justice for the film because it is scary, which means that the film is most likely to be scary as well. People who like this genre of film will go and watch it. The trailer could put some people off because they could think that all of the good parts of the film are shown in the trailer therefore it would be pointless going to see the film. Also people who didn't like the first film are not necessarily going to be convinced by the trailer. The trailer is shown from a video camera and this could make people more interested in seeing the film because it could be as if they are shooting it from behind the camera watching everything that is happening first hand. The sounds in the trailer make the film seem every more scary because it builds tension and the cuts in the trailer to the  next scene are accompanied with a camera sound which shows that this could have happened in real life making the film seem even scarier and people wanting to watch it more.



This is the trailer for the film Despicable me that was released on the , also being shown at multiplex cinemas. The target audience for this film is the younger audience aged around 7 - 11 that are males. This is because of the action element in the film and it is not the sort of thing that most younger girls would like to see. I think that the trailer would put me off watching the film because I am not interested in the genre animation. The trailer is appealing to the audience it is targeting because it has elements in that younger children will find funny but as an older audience I wouldn't find as amusing as I would have been as a young child. Although when I saw the trailer I was interested in the film so I looked it up and read more about it. I think that the storyline of the film doesn't appeal to me because I am not interested in animation crime films where someone is planning to do something out of the ordinary that is a complete fantasy. The music in the trailer is upbeat which would appeal to the audience that it is targeting because it doesn't get boring.

Audience survey

Remote audience research: how many social network friends or e-community consume films?
The age group I did my survey on was 16 - 18, they were both genders and they were all students.

How often do you go to the cinema?
Participant 1 - One or two times a month
Participant 2 - Once a month
Participant 3 - One or two times a month
Participant 4 - Couple of times a year
Participant 5 - Once every two months
Participant 6 - Once a month

Which is your favourite cinema? why?
Participant 1 - My favourite cinema is Vue because it is cheap and easy to get to.
Participant 2 - My favourite cinema is Odeon because although it costs more, it is easier to get tickets and it is a lot more comfortable than Vue.
Participant 3 - I don't have a favourite cinema, I just go to the cinema that is showing the film that I want to see at a time that is appropriate for me.
Participant 4 - My favourite cinema is Vue because it is in the city so it is easy to get to. It is cheaper than Odeon so it is better for me as I am only a student and can't really afford it.
Participant 5 - My favourite cinema is Odeon because it isn't extremely busy during the day which is when I go to the cinema, it is also a lot more comfortable than Vue.
Participant 6 - I don't have a favourite cinema, I go to the ones my friends choose to go to.

How do you hear about films? trailers, word of mouth, magazines, newspapers, radio?

Participant 1 - I mostly hear about films from trailers that I see on the tv. Also if my friends have seen a film that is good then I am more likeyly to go and see the film or watch the trailer to see if that interests me.
Participant 2- The way I hear about films is mainly through my friends.
Participant 3 - I watch trailers of films and if I like them then I go and watch them.
Participant 4 - I hear about films from reading reviews of them. If they sound good then I watch the trailer on youtube.
Participant 5 - I usually hear about films in magazines and advertisements.
Participant 6 - I hear about films through friends, trailers and I also read reviews in magazines.

What's the last film you've seen?

Participant 1 - The last film I saw was Scott Pilgrim vs. The World
Participant 2- The last film I saw was Inception
Participant 3 - The last film I saw was The Notebook
Participant 4 - The last film I saw was The Last Exorcism
Participant 5 - The last film I saw was Grown Ups
Participant 6 - The last film I saw was A Walk To Remember

What is your favourite genre?
Participant 1 - Comedy
Participant 2 - Thriller
Participant 3 - Romantic comedy
Participant 4 - Horror
Participant 5 - Comedy
Participant 6 - Romance

How do you like to consume films?
Participant 1 - I like the ambiance of seeing a film at the cinema. Also the screen is so much bigger and the sound is a lot better.
Participant 2- I like to watch films at the cinema because you can go with a group of friends and then discuss the film afterwards.
Participant 3 - I prefer to watch films either at the cinema or at home.
Participant 4 - I prefer to watch films at home on my television because there is nobody to disturb the film.
Participant 5 - I prefer to watch films at the cinema because it has new films that you haven't seen before
Participant 6 - I like to watch films at home because you can watch it for free, there is no one to disturb you and the food and drink is free.

Identify a British film or tv drama that you have seen recently

Participant 1 - The last film I saw that was British was Green Street
Participant 2 - The last tv drama that I saw was This Is England
Participant 3 - A British film that I saw recently was Harry Potter And The Half - Blood Prince
Participant 4 -  The last British film that I saw was 28 Days Later.
Participant 5 -  A British tv drama that I always watch is Skins
Participant 6 - The last British film I saw was Atonement.





Why do film directors consider cinema as the best place to view their films?
Film directors consider the cinema is the best place to view films because you get the full experience of the film. The picture is amazing and the surround sound really makes you feel as if you are in the film.